I was commissioned to create a suite of literature that would become a series of sales tools communicating Lavazza both on a generic company level and presenting their various coffee lines in a concise and distinct manner. I wanted to focus on the heart of the

organsisation in a way that brought forward the emotional aspect of their unique offer.

I devised a theme of ‘It’s all about the coffee’ by bringing the tasting details, normally placed on the back of the coffee packs, to the front.